Meet the CEO

Shaila Reynolds was born and raised in Oakland, Ca. She is the mother of one son whom she raised as a single parent. She founded Pie Face cosmetics in 2020. The name was inspired by her grandmother who went by the nickname of Pie. Shaila developed a passion for makeup once she stepped into MAC to get a makeover in 2011. From that point on she became addicted to make up and was intrigued by it. Everything about it from a soft glam to dramatic look. Having sensitive skin and frequent breakouts made her conscious about the ingredients in make-up and wanting to cater to other people with similar issues. That is the reason for vegan, cruelty free, paraben free, and talc free cosmetics. With determination, hard work and consistency anything is possible if you have a passion for something.